5 Reasons Why You Struggle With Negotiation…..

By Andy Preston | Sales Management

Aug 10

In this article, leading Sales Expert Andy Preston explains why clients beat you down on price…… and what you need to do about it to get your profits back where they belong!….

As an ex-professional buyer, ‘negotiation‘ is always an interesting topic for me! Whenever I’m working with salespeople or business owners, they often fail to get the price for their products or services that they wanted – and often get even less than they deserve for their offering!

This has become even more true in the current market conditions – where savvy buyers and decision makers are looking to get the best value when they’re purchasing. Therefore to get good results, the salesperson or business owner has to be able to ‘stand their ground’ in a negotiation in order to get the price they deserve. Sadly, this often isn’t the case?

So why is it that the buyer or decision maker often has the ‘upper hand’ when it comes to negotiation?….

Andy’s Reason Number 1 – They’re Better Prepared To Negotiate

One simple reason why the buyer or decision maker often does better than the salesperson in a negotiation, is that they’re better prepared to negotiate than the salesperson is! Often a salesperson gets caught up in a negotiation when they aren’t ready for it – and this is a recipe for the salesperson losing the majority of the profit from a deal!

Most salespeople get negotiated with before they’re ready! So if you think that a meeting or phone call could result in a negotiation, make sure you prepare for it beforehand! If if a negotiation starts before you’re ready, don’t be afraid to postpone it and re-schedule it for another time when you’ve had chance to prepare!

Andy’s Reason Number 2 – You’re Too Desperate!

Another main reason that salespeople struggle to get better results from their negotiation is that on most occasions, they’re so ‘desperate’ to win the deal that this comes across to clients, and the clients use that as ‘leverage’ to swing the negotiation in their favour!

Prospects and clients can ‘smell’ desperation. It isn’t big. It isn’t clever. And it certainly isn’t attractive! One a client knows the salesperson is more ‘desperate’ to do the deal than they are, that’s just given them the ‘green light’ to get the best deal they can – at the expense of the salesperson!

It’s about time as salespeople that we got some pride back. And realised that prospects and clients often want to do the deal as much (or sometimes even more) than we do – but often we don’t know it….

Andy’s Reason Number 3 – You Fail To Spot Their ‘Tricks’

Sell New Products To Existing Customers : Sales TipAny buyer or decision maker worth their salt will attempt to play ‘tricks’ during a negotiation. If you can spot these and deal with them, then you’re usually fine. However, most salespeople aren’t even aware what the other party is doing, think that their ‘tricks’ are real, and end up falling for them!

I remember back to my days as a professional buyer, on my first ‘buying’ course. By the afternoon we’d been given a list of 5 tricks to play on salespeople to negotiate better deals, and squeeze their profit margins to a minimum. By lunchtime on day 2 it was 10. By the end of day 3 it was 20!! Can you see why some salespeople struggle to get the best deal when they’re negotiating!

If you can learn how the buyers and decision makers are ‘tricking’ you into losing profit, then learn how to deal with them, then you’re fine. Fail to identify them however, and you could continue to struggle……

Andy’s Reason Number 4 – You Don’t Know Enough About The Other Party

Another reason salespeople often come off worst in a negotiation is that they fail to find out enough about the other party before the negotiation starts! The buyer or decision maker might well have strong reasons for wanting the product or service the salesperson is offering, and strong reasons to purchase now!! But often the salesperson doesn’t find that out, and ends up ‘worse off’ in the negotiation.

Very often there are pressing issues, or demands on the buyer or decision maker’s time – which would force them to do a ‘quick deal’ – but often the salesperson fails to find that out! Therefore they end up the ‘keener’ party to do the deal – and often miss out on vital profit that could have been gained, had they bothered to find out more in the first place!

Andy’s Reason Number 5 – They Have More ‘Skills’ Than You

Think for a moment….. When was the last time you went (or sent a member of your team) on a professional negotiation skills course, lasting from between 1 and 3 days in total? A course that taught you all the ‘tricks’ a buyer or decision maker could play on you, how to spot them, and what to do about them? My guess is that it’s been a while….possibly never!

Think about the other side….. If they’re a professional buyer, you can GUARANTEE that they will have been on such a course. If they’re a decision maker in a business, they’re also likely to have been on a similar course! At the very least, they’re far more experienced at negotiation than you!

If you’d like to ‘right the balance’ and get an advantage over the other side in a negotiation, call Andy Preston now on 0161 401 0142 or contact us here – and we’ll happily help you and your team get back on top!

Follow the tips above and watch your sales soar! I look forward to hearing how you get on……..

This article is copyright Andy Preston 2004-2019. To copy or syndicate this or any part of this article contact Andy Preston for guidelines.

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Andy Preston

Sales Motivational Speaker and Sales Trainer at Andy Preston
Andy Preston is a top International Sales Motivational Speaker, Sales Influencer and Master Sales Trainer.

Named as one of the World's Top Sales Gurus, Andy creates 'Stand Out Salespeople' worldwide, with his revolutionary 'Stand Out Selling' Sales System. 'Stand Out Selling' helps salespeople stand out from their competition, win more business, and do so at higher prices!

Previously a trained Professional Buyer, then the Top Salesperson in the UK, Andy Preston has now trained more than 130,000 Salespeople, in more than 40 countries, on 6 continents, since 2004!

Andy is best known for his work in 5 specific areas...

1) Prospecting/Cold Calling/Business Development
2) Converting Incoming Sales Leads
3) Consultative Selling and Pipeline Management
4) Standing Out From The Competition
5) Helping Salespeople Close More Deals!

With more testimonials than any other Sales Expert online (330+ on LinkedIn alone), Andy's work is recognised worldwide.

You can contact Andy here for more information, and how he may be able to help you!

Andy's Recent Accolades.......

* The World's Top Recommended Sales Expert
* Ranked UK's Top Sales Trainer - LinkedIn
* #2 In The Top 20 UK Sales Blogs - Lolly.co
* Top Sales Expert - Geniecast
* Top Sales Influencer - WittyParrott
* Top Sales Experts To Follow On Twitter - Evan Carmichael
* 10 Sales Experts Every Salesperson Should Follow On Twitter - Etail Insights
Andy Preston
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