Your Business Card Is …..

By Andy Preston | General Sales Tips

Oct 18

This one is for all the ‘networkers’ who are always talking about what you ‘should’ and ‘shouldn’t’ have on your business card…..there are also a few ‘reality’ tips below from me!

Please don’t watch the video if you’re easily offended – thanks to a printing client for sending me this….

What was your favourite part of the video? Mine was ‘it doesn’t fit in a rolodex….because it doesn’t belong in a rolodex!’ lol

Now onto the more serious tips!……

Andy’s Top 5 Tips For Business Cards

Tip No 1 – Get the best looking business card you can afford!

Remember, once you’re gone, all they have left to remember you by is your business card – so make sure it’s made a good impression!

This means getting it designed properly, and having your branding consistent with your website etc, so it’s a consistent message to would-be-clients.

Tip No 2 – Ignore the ‘rubbish’ people say about being able to write on it

So many so-called ‘experts’ talk about this. But far more important is the quality of the card and the design (see tip 1). Most people that talk about this say you should be able to write on the card so they can make notes to remember you by. Well if they can’t remember you to start with, you’re obviously not that memorable! That’t not a good sign!

If someone represents a genuine opportunity to you, it’s YOUR responsibility to follow up with those people – so keep those cards seperate from the others and get them in your CRM system or diary – fast – if they represent genuine opportunities to you.

Tip No 3 – Only pass cards to people you want to keep in contact with

From a sales point of view, there’s pretty much zero point in just handing out your cards to everyone and collecting theirs – unless you’re just keeping the printers in business!

Let’s face it – you’re not going to follow up with everyone anyway (unless you think that a ‘standard email’ is following up? I hope not!), so why bother? Ask for and keep the cards of the people you want to stay in touch with….

Tip No 4 – Have something memorable on your card

Have something memorable on your card that makes you stand out from your competitors. And by ‘memorable’, I don’t mean ‘cheesy!’ If you are the ‘face’ of your business, a picture is essential. Spot varnish and ‘cut outs’ are fairly inexpensive options these days to make you appear different. Otherwise, direct the recipient to an offer or certain part of your website designed to engage them with you and your company.

Tip No 5 – When face-to-face, exchange them at the start of the meeting

So many people get this wrong. If you’re in a face-to-face meeting with a client, exchange them at the beginning of the meetings. This saves the ‘awkward moments’ wondering about when it’s a good time to exchange them. Put the card on the table in front of you, so you can easily remember the client’s name and responsibilites – I’ve seen too many people forget the client’s name part-way through a sales meeting! Don’t let this happen to you….

Andy Preston
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Andy Preston

Sales Motivational Speaker and Sales Trainer at Andy Preston
Andy Preston is a top International Sales Motivational Speaker, Sales Influencer and Master Sales Trainer.

Named as one of the World's Top Sales Gurus, Andy creates 'Stand Out Salespeople' worldwide, with his revolutionary 'Stand Out Selling' Sales System. 'Stand Out Selling' helps salespeople stand out from their competition, win more business, and do so at higher prices!

Previously a trained Professional Buyer, then the Top Salesperson in the UK, Andy Preston has now trained more than 130,000 Salespeople, in more than 40 countries, on 6 continents, since 2004!

Andy is best known for his work in 5 specific areas...

1) Prospecting/Cold Calling/Business Development
2) Converting Incoming Sales Leads
3) Consultative Selling and Pipeline Management
4) Standing Out From The Competition
5) Helping Salespeople Close More Deals!

With more testimonials than any other Sales Expert online (330+ on LinkedIn alone), Andy's work is recognised worldwide.

You can contact Andy here for more information, and how he may be able to help you!

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Andy Preston
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