7 Things You Can Do To Increase Sales – Right Now!

By Andy Preston | General Sales Tips

Jun 25

In this article, leading Sales Expert Andy Preston explains that if you want more sales, here are 7 things you can do ….right now…. to increase your sales – fast!…..

Andy’s Sales Tip Number 1 – Get More New Customers

One of the easiest ways to increase your sales is to increase your number of new customers. Increase your prospecting activities to bring in the right sort of new customers to see a quick improvement in your sales.

In order to make sure they’re the ‘right’ sort of customers, why not look at the profile of your existing customer base? Look at ones that are the easiest to deal with, complain the least, pay you the most money and seem to appreciate what you do more than some others do. And then set out to win more of those sort of customers.

Andy’s Sales Tip Number 2 – Sell An Additional Product To Your Existing Customer Base

Here’s a second idea that you can use to increase your sales right now. Think about what additional product (or products) you can sell into your existing customer base. This may mean introducing a ‘new’ product, or simply looking at which customers are not buying EVERY product line you offer, and looking to increase the range of items you sell to each account.

Often when I talk to Business Owners or Salespeople about this and look at their product set more closely they’re actually shocked how few customers buy multiple product lines from them. Make sure you don’t fall into the same trap….

Andy’s Sales Tip Number 3 – Increase Your Prices

Now whenever I mention the third way, I can almost ‘hear’ an intake of breath amongst the seminar attendees, and I can imagine you thinking a similar thing, right now! Plenty of people tell me ‘Oh but Andy, I can’t do that. My customers wouldn’t accept it’.

Yet when I show them the potential figures, they suddenly change their viewpoint in the majority of cases! By increasing your prices slightly, the total price will only slightly increase, but depending on your profit margin, you could see an immediate impact in your profits – particularly if you implement it across your entire customer base, or lots of people buy regularly from you. Well worth considering….

Andy’s Sales Tip Number 4 – Increase Your Number Of Incoming ‘Sales Enquiries’

Another way to increase your sales quickly is to take steps to increase your number of incoming sales enquiries. In order to do this, you need to understand what is driving your incoming sales enquiries currently – Advertising? Marketing? Networking? Online and Social Media? The activity of your Sales Team?

Whatever it is, increasing what is working will quickly increase your sales figures. Of course you may need to invest some money in that activity first, but depending on the length of your sales cycle, you’ll see a quick return on your investment.

Andy’s Sales Tip Number 5 – Improve Your Conversion Rates

A further way to increase your sales figures fast is to look at improving your conversion rates. Most people don’t track these accurately, so if you’re NOT doing so, make sure you start to do this straightaway!

The key conversion rates to look at here are enquiries to meetings, meetings to quotes, and quotes to orders for example (I’m keeping this to 3 to keep it simple for now).

Once you have worked out what your conversion rates are, the next step is to improve them – by better qualification of the opportunity in the first place, better needs analysis and better management of the sales process.

Andy’s Sales Tip Number 6 – Look At A ‘Joint Venture’

Another way to increase your sales figures quickly is to look at a ‘joint venture’ with another organisation that is non-competitive with you, but is prospecting the same market.

The advantage of this is that it needs little additional sales and marketing effort, and you can ‘tap into’ an already-trusted customer base of your Joint Venture partner.

Good examples would be an office furniture company with a printing company (they’ll both know when customers are moving), and an office supplies company and a commercial temps recruitment agency (as they will both know administrative decision makers).

Andy’s Sales Tip Number 7 – Improve Your Sales Skills

Sales skills are VITAL to the success of any organisation – whether it’s the business owner themselves that has to sell as part of their role, or they have a sales team in place to do it for them.

Most professional salespeople don’t receive enough sales skills training, let alone business owners. Some business owners I’ve met have NEVER had any sales skills training – and that’s scary!

A lack of good sales skills training will mean people continually losing out on business to their competition – often business they could have won! If you’re up against professional salespeople as your competitors, you better get good training – and fast!

Follow the tips above and watch your sales soar! I look forward to hearing how you get on……..

This article is copyright Andy Preston 2004-2017. To copy or syndicate this or any part of this article contact Andy Preston for guidelines.
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Andy Preston

Sales Motivational Speaker and Sales Trainer at Andy Preston
Andy Preston is a top International Sales Motivational Speaker, Sales Influencer and Master Sales Trainer.

Named as one of the World's Top Sales Gurus, Andy creates 'Stand Out Salespeople' worldwide, with his revolutionary 'Stand Out Selling' Sales System. 'Stand Out Selling' helps salespeople stand out from their competition, win more business, and do so at higher prices!

Previously a trained Professional Buyer, then the Top Salesperson in the UK, Andy Preston has now trained more than 160,000 Salespeople, in more than 50 countries, on 6 continents, since 2004!

Andy is best known for his work in 5 specific areas...

1) Prospecting/Cold Calling/Business Development
2) Converting Incoming Sales Leads
3) Becoming The 'Stand Out' Trusted Advisor
4) Standing Out From The Competition
5) Helping Salespeople Close More Deals!

With more testimonials than any other Sales Expert online (320+ on LinkedIn alone), Andy's work is recognised worldwide.

You can contact Andy here for more information, and how he may be able to help you!

Andy's Recent Accolades.......

* The World's Top Recommended Sales Expert
* Ranked UK's Top Sales Trainer - LinkedIn
* #2 In The Top 20 UK Sales Blogs - Lolly.co
* Top Sales Expert - Geniecast
* Top Sales Influencer - WittyParrott
* Top Sales Experts To Follow On Twitter - Evan Carmichael
* 10 Sales Experts Every Salesperson Should Follow On Twitter - Etail Insights
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