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Manchester United’s win against Tottenham on penalties in the Carling Cup Final has been put down to goalkeeper Ben Foster pulling out a video ipod just before the penalty kicks started and watching previous footage of Tottenham’s penalty takers.

Foster claims that doing this enabled him to better ‘guess’ where Tottenham’s penalty takers would place their kicks, and therefore give him an advantage in saving them!

There’s more to this than meets the eye however, says leading Sales Expert Andy Preston, who explains what ‘sales lessons’ we can take from the incident……