From the category archives:

Design/Print/Media

How NOT To Pitch – ‘Real-Life’ Mistakes Agencies Make When Pitching….

April 29, 2010
Thumbnail image for How NOT To Pitch – ‘Real-Life’ Mistakes Agencies Make When Pitching….

In this article, leading Sales Expert Andy Preston explains the real-life mistakes agencies make when pitching……that often cost them valuable business……

It’s always interesting when I’m talking to agencies about selling. Whether they’re specialists in Design, Branding, PR, Marketing, or Digital and Social Media, not many people in those organisations would consider themselves ‘professional salespeople’.

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Why Buyers Lie To You…(And What They Really Mean!)

August 28, 2009

In this article, leading Sales Expert Andy Preston explains why buyers lie to salespeople…..and what they really mean when they say those things to you…….

I’m often amazed how many salespeople and business owners are surprised when, after we’ve de-briefed their sales meeting or phone call, they realise the ‘buyer’ or decision maker they were talking to has lied to them……

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‘Selling In A Creative Industry’………

January 15, 2009

The Challenge – You’re working in a creative industry and have a “sales element” to your role that requires you to bring in new business (or you’re in charge of hiring or managing a team to do so).

However, you’d probably hate to think of yourself as a “salesperson” and hate the thought of being seen as one, and being seen as too “pushy”……….if so, this article was written for you!

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