You may well have heard Andy speak, have read one of his articles or heard about Stand Out Selling. You may well be interested in how it works, or simply just curious about what it is!
In this article, we’ve transcribed part of an interview with Andy on the topic…..
Stand Out Selling is my unique Sales Methodology, based on my background as a professional buyer, the top selling salesperson in the UK and now working all over the world to improve Sales Performance – over 50,000 people worked with in over 15 countries so far!
Its purpose is to help you stand out from your competition, close more deals, and win the business – even when you’re a higher price!
From my own background! There are plenty of good sales methodologies and approaches on the market. Spin Selling, High Value Selling, Consultative Selling etc. I just found in my sales career that I couldn’t get any one of them to work on the majority of occasions – so I felt that I was leaving money on the table, and losing deals that I didn’t need to be losing!
That’s what made me find my own way of selling… in a market where I had over 150 direct competitors on my territory, selling pretty much the same thing…usually at a cheaper price…. that took me to the top salesperson in the country.
Then when I moved into running a sales team, I started put down what I did – to become very successful – into a process and structure of techniques, tactics and strategy that was proven to work in the majority of circumstances!
As I mentioned before, there are plenty of good sales methodologies on the market – although some salespeople haven’t been trained in them! The beauty of Stand Out Selling however is that it doesn’t ‘replace’ any current behaviour, strategy, techniques or sales systems you may be using (and probably getting a level of results from).
Stand Out Selling ‘fits over the top’ of them and complements them! Meaning that it can be used in conjunction with any selling style, any methodology, in any market!
The key to Stand Out Selling is that it has the ‘Person’ at its core. It’s about differentiation in the sales process, being seen as the provider of choice, and the prospect wanting to buy from you! That changes the whole selling process around, and makes it much easier!
I guess if you asked my clients they say things like ‘cuts through the ‘theory-style’ sales training that often doesn’t work in the real world’, ‘helps people improve sales immediately without destroying what they do now’ and ‘deals with the biggest problems salespeople are facing right now – and solves them’.
Stand Out Selling focuses on how people make buying decisions – then aligns the sales process to that – resulting in less resistance and objections, better closing ratios and more revenue and profit at the end of the process!
It embraces ‘Digital Selling’ – ways to use digital technology to increase our ‘win chance’ in the sales process. That includes using online networking sites like LinkedIn, influencing people through ‘sales persuasive’ emails and Online Chat and other digital tools to make people more likely to buy from you!
In short, it helps you sell more, more often! Which is why that’s our company strapline, and our focus anytime we work with a client!
And as for results, I believe client testimonials speak for that, far better than I can! I’d suggest looking at the recommendations from people I’ve worked with on my LinkedIn Profile…. 275+ people can’t be wrong!
Simply call the office on +44 (0)161 401 0142, or send me a message over LinkedIn, and I’ll be happy to see how Stand Out Selling can help you and your team Sell More, More Often!
This article is copyright Andy Preston 204-2017. To copy or syndicate this or any part of this article contact Andy Preston for guidelines.