Comments on: Sales Failure 3!! Viv tries to sell her Hotel and Venue services …. and fails!!

By: Andy Preston

Andy Preston — Mon, 06 Aug 2012 18:58:00 +0000

@Gmac – they CAN be used as a tool, but far too often they’re used badly – and it actually is detrimental to the sales process, rather than helpful! It depends on how you’re using them as part of the prospecting process. And what the impression you want to create with your prospects is….

By: Gmac1983

Gmac1983 — Mon, 28 May 2012 14:21:00 +0000

E mails can be used as good tool for sales, but they need to be targeted and client specific. I have a generic email that I use for potential customers but I amend certain details for each each one that is sent, such as volumes, industry types and I always mention the company by name. It only takes about an extra 30 seconds to make the email personable and it really pays off when it comes to conversion.

By: Andy Preston

Andy Preston — Mon, 28 May 2012 08:49:00 +0000

@ Dave – probably a lack of training, but also a lack of ‘care’ in her approach! The whole thing looks rushed as if she can’t be bothered, with the idea that the recipient of the email should do her work (and her job!) for her!

I wonder how many clients she’s annoyed with this email?…..

By: Dave

Dave — Thu, 10 May 2012 11:26:00 +0000

One thing that stands out to me is a lack of sales training Andy.

By: Andy Preston

Andy Preston — Tue, 08 May 2012 22:09:00 +0000

@ John – I don’t know. Although one of my contacts is sending ‘Viv” a link to this article, so let’s hope she doesn’t make the same mistakes in future!!

By: John Hampton

John Hampton — Tue, 08 May 2012 19:57:00 +0000

Truly awful. How can someone sell like that? She should be glad I’m not her supervisor1